Decision Tools
Data-driven analytics you can use
These tools use data to answer practical questions about buying and selling in Central Ohio.
Listing strategy
Is Coming Soon worth it?How Coming Soon–first homes actually sell versus straight-to-Active, measured from closings.July 2026: 44% of closings came on as Coming Soon firstAs of Sep 5MonthlyDoes delisting and relisting work?What happens when a stale listing is withdrawn and relaunched versus reduced in place.72% of resolved relaunches reached a saleAs of Sep 5Weekly
Selling timing
What's the strongest month to list?Which listing month has historically sold fastest and closest to the asking price.July sells fastest — about 30 days on marketShould I list this week?Whether the current market read favors sellers enough to launch now or wait.This week reads soft for sellers — see the signals behind itLatest complete week ending Aug 30Weekly
Pricing strategy
How much competition will I have at my price point?How many homes are selling in your price band right now, how fast, and how often they cut price.11,149 closings across 9 price bands in the last 120 daysAs of Sep 5DailyWhen do price cuts usually happen?How long homes typically sit before the first reduction, so you can price to avoid one.
Buyer & financing decisions
Which ZIPs favor buyers right now?Which Central Ohio ZIP codes currently give buyers the most room to negotiate.43240 gives buyers the most room right nowAs of Aug 30WeeklyWhat would my mortgage payment be?Estimate principal, interest, taxes, and insurance with editable inputs and today's rate.30-year fixed near 6.88% todayAs of Sep 4DailyHow much does the rate change my payment?See your payment at rates a quarter, half, and full point above and below today's.See your payment a point above and below 6.88%As of Sep 4DailyHow much house can I afford?Turn your income into an estimated price range using the guidelines lenders actually use.See your price range at today's 6.88% rateAs of Sep 4DailyShould I buy or rent?Compare the monthly cost of owning against renting a comparable Central Ohio home.Rent vs. buy compared across 279 Central Ohio ZIPsAs of Sep 4DailyAre rates coming down?What the market is actually pricing for the Fed's next move, and where the 30-year sits today.30-year sits near 6.88% — see what the market is pricing nextAs of Sep 4Daily
New tools land as their data and analysis clear review. Each one is built on numbers we already publish, so when it ships it ships with real answers, not placeholders.